Google's world class shopping platform is going to become a paid comparison site in mid 2013. Early reports has stated that product listing ads would be taking over from these free listings as early as February 2013. However, various delays have meant that this paid model has been delayed to June/July 2013. We are now beginning to see various verticals within the Google shopping platform become all paid, meaning that the only way you are going to be able to have your product visible on Google Shopping is going to be via Product Listing Ads that have been set up within Google Adwords.
Many businesses rely heavily on the traffic that come from Google Shopping and they need to ensure that this flow of traffic continues for their business to survive. This is why we here at Star Web Innovations have developed a strategy to ensure that we can set up product listing ads for targeting particular searches within Google. So for example, if you want your product to show up for a particular Google Search, then we can optimise your Google product feed to enable this to happen!
This finely tuned skill along with generic product listing ad creation puts your business at the forefront of this new innovation in search based marketing. Our initial client base are alrteady enjoying reduced cpc's, increased revenue and an optimal return on investment using our product listing ad techniques.
Google Product Listing Ad set up, feed creation/management and product listing ad Management. Get help with your Google Product Listing Ad campaigns by using our certified product listing ad management services.
(0118) 944 9709
Google Product Listing Ads Management - Reading
Are You Ready For The Google Shopping Switchover?
For many years, e-commerce websites have enjoyed the "free" traffic and subsequent sales from Google's product comparison vehicle Google Shopping. Not only that, but Google have been displaying relevant products from Google Shopping directly into the search results page. In 2012 Google announced that this platform would change into an all paid platform.
Friday 15th February, circle the date as this is when the UK's version of Google Shopping is going to change into a pay-per-click model. This will all be managed within Google's pay per click platform Google Adwords. Don't have a Google Adwords account? Contact us to find out how easily this can be set up.
What Are Product Listing Ads?
Product Listing Ads are ads that include richer product information like a products image, price product name etc. Whenever a Google user enters a search query relevant to an item in Google Product Feed, the system will automatically show the most relevant products along with the associated image, price, product name, merchant name and any other information.
Research has shown that people are twice as likely to click on a product listing ad than on a regular search result or even a standard Adwords ad!
How Do You Ensure That Your Products Are Listed?
As mentioned above, you will need a Google Adwords account to ensure that your products can be listed on Google Shopping. Along with this you will need your Google Shopping Product Feed. Don't have a Google product feed? Contact us to arrange implementation of a Google Product Feed.
What We Do
Here at Star Web Innovations, we either utilise or create a new Google Product feed (from your current website) to create highly specific Adgroups within your Google Adwords account. Our extensive experience in Product Feed management means that our Product Listing Ad targeting methods are far more advanced than any of our competitors. It is this keen attention to detail that promises a high return on investment.
All of our account managers are certified by Google to manage client Adwords accounts and have extensive experience in Adwords & product feed optimization.
Want To Know More?
If you are new to Google Shopping/Product Search or need assistance during the switchover to product listing ads, Call us today on 0118 944 9709 or email us at email@example.com.