Search Engine Optimisation
Search Engine Optimisation (SEO) is a process which if done effectively will get your website high on the search engine rankings, meaning prospective customers see your site first.
How it works
- There are many stages to search engine marketing. These include:
- Research on your competitors
- Keyword analysis
- Developing your SEO strategy
- Optimising your website
- Implementing a link building campaign
- Analysing reports on traffic and rankings achieved
What is included in our search engine optimisation?
We will research your biggest online and local competitors to evaluate the level of optimisation and search engine marketing strategies they have implemented. This will ensure your strategy is tailored to achieve the best possible results.
We research the most commonly used key words that are relevant to your business, we identify which will generate the most traffic, then liaise to ensure our findings match closely with what you offer and ensure all geographical targeting requirements are built in.
We will go through your current site and correct coding that prevents the search engines from indexing your site correctly, add unique meta tags for each page, enhance your sites linking structure and create pages which will give a good base for high rankings.
Directory link Inclusions
We will create a directory page which will link to your website and relevant pages.
Monthly Optimisation enhancements
Each month we will produce a report showing how the search engine optimisation campaign is going and further enhance pages to achieve and maintain high rankings.
In addition to optimising the website, descriptive domains can be bought and used to boost rankings and target specific highly competitive phrases. These will be optimised and link to the phrase targeted pages.